Thursday, May 21, 2015

Where Have All the Really Big 1080p TVs Gone?

Remember a few years back when the trend in the TV market was to offer really big screens at more affordable prices? Sharp kind of kicked it off in an effort to help reinvigorate the company's TV sales, offering 70- to 90-inch screen sizes at much lower price points than we had previously seen. Many of our readers seemed pretty enthused by this particular trend, but it quickly lost steam. What happened?

Ultra HD happened. In terms of TV pricing, the race to the bottom has run its course; right now, manufacturers are now looking for reasons to charge more for their televisions, not less. Ironically, we're actually seeing a greater number of 70-inch-plus TVs hit the market, but the vast majority of them fall at the top end of the price spectrum. Ultra HD benefits from the larger screen size, so most of the major manufacturers have embraced at least a 75- to 80-inch screen, some even larger, in their 2015 UHD lines. To get a new 75-inch-plus UHD TV from the likes of Sony, Samsung, or LG will run you $6,000 or more (in some cases, a lot more). And forget about those 105- or 110-inch TVs that these companies like to show off at trade shows--unless you've got $100,000 burning a hole in your pocket.
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